Marketing and e-commerce
Marketing is essential to the success of every business. Identifying your target market, their pain points, and your unique solution can be difficult. With approximately 87% of consumers starting their product searches online and with competing brands at their fingertips, your positioning has never been more important. Our solutions will help ensure that your marketing message will be compelling and convert into sales.
Website translation
There is a greater and greater shift towards consumers shopping online. Your website will often be their first point of contact and can make or break their purchase decision. Our website translation service will help create a seamless experience for your customers no matter where they are or what language they speak.
Localization and transcreation
We can help ensure that no matter where your audience or what language they speak your message will resonate. Being familiar with the customs and vernacular of a non-native region can be difficult. Our services will ensure that your creative or product specs will be appropriate and effective for the market you are targeting.
Content marketing
Building relationships with your potential or current customers can make all the difference. Content is king in the digital age. Crafting quality content can often be a time consuming and laborious process. From inception to completion, we will ensure that your content strategically builds a long-term relationship between you and your customers and converts.
Data collection
Consumers are more demanding than ever, and seconds can mean the difference between a satisfied customer and a frustrated one. Join the AI and data collection revolution and let chatbots and voice assistants ensure your customers are never left in limbo. Whether it is commonly asked questions or just a quick response – AI can make the difference between an unhappy or a repeat customer.
Proofreading and translation
We use modern technology to ensure your project is completed cost effectively and with consistent terms. Further quality is ensured by our specialized translators and linguists. We will help your message hit the mark with your target market, no matter where they are or what language they speak.
E-commerce translation
Providing information about a product or service is the first step in effectively marketing to them. Whether you have a single product or a large online store, our translation solutions can efficiently and securely globalize your business. Stay ahead of the competition. Selling a product worldwide is now easier than ever.
Challenges of translating marketing and e-commerce content
Translating marketing content presents challenges such as maintaining the brand’s voice and tone, considering cultural differences, optimizing for SEO, maintaining the original message, and working with legal and regulatory requirements. Working with experienced translators and native speakers ensures that the translated content is accurate and effective.
Maintaining brand voice and tone
One of the biggest challenges of translating marketing and e-commerce content is creating a brand voice and tone or making it consistent in large amounts of text. Each brand has its unique style and personality, and it is vital to ensure that this is reflected in the translated content. This can be difficult! Certain words and phrases may not translate directly, and cultural differences can impact how the message is perceived by the audience.
Localization and cultural differences
Marketing and e-commerce texts are often targeted toward specific countries or audiences, and it’s essential to take cultural differences into consideration when translating such content. Words and phrases that may be acceptable in one culture, can be perceived as offensive or inappropriate in the next. Hence it is essential to do research and work with native speakers so that the texts are culturally appropriate.
Search engine optimization (SEO)
Translating marketing and e-commerce content requires careful consideration of SEO (or search engine optimization). Although Google is the most widely used search engine, different countries and languages may use different engines and keywords. It’s crucial to optimize the translated content for these specific platforms. This can be challenging, as it requires an in-depth understanding of the target language and culture and technical knowledge of how to optimize the content properly.
Working with legal and regulatory requirements
In many countries, there are specific rules in marketing for what is allowed and what is not. It is crucial for your success that all information complies with local laws. This can be a challenging task, as laws and regulations for marketing can vary significantly from country to country.
Working with legal and regulatory requirements
Maintaining the original message and intent of the content can be challenging when translating between languages. This can be difficult, as certain words and phrases may not translate directly. A translator will be able to find find the right balance between maintaining the original meaning and making the content feel natural in the target language.
#1 way to reach more people
Professional language services for professional industries.
Many industries are dependent on high-quality communication both internally and externally. If you are dealing with medical texts, user manuals highly technical machines, or work in fields where the lives of others are at stake, our translation solutions ensure that specific requirements are met and kept. Projects are always allocated to people with experience in your field.
Technology enhanced by human translation
Translation memories
Translation memories are databases storing previously translated texts, creating consistent and efficient translations by reusing segments in future translation projects. This translation costs and helps accelerate time to market.
Termbases
Termbases are specialized databases that manage and store terminology, ensuring accurate and consistent usage of specific terms across different translations and documents.
Artificial intelligence
Improve your content quality and speed up market entry with cutting-edge AI technology. Expert human editors meticulously refine each translation for perfection.
CAT tools
Computer-Aided Translation (CAT) tools boost the efficiency and uniformity of translators across teams, utilizing a range of sophisticated, cloud-based functionalities.